Janko Glavonjic

About

About

Research-driven content. Systemized execution.

I plan, write, and operationalize content for teams that want consistent output and measurable impact—across SaaS, ecommerce, logistics, sports & betting, and Web3.

Work with me

Who I am

Janko Glavonjić portrait

Writer, Strategist, AI Prompt Engineer

I build content systems that teams can run: clear messaging, strong structure, and processes that scale. My background spans UX/UI, affiliates, Shopify/ecommerce, sports & betting, logistics marketing, and Web3 apps—so strategy stays flexible while quality stays high.

  • Built Upwork Serbia from 0 → 50k members
  • Best-selling Upwork course on Udemy (10k+ students)
  • Copy & systems across SaaS, ecommerce, logistics, Web3
  • AI prompts/guardrails; this site built from a master prompt

Specialties & Industries

Content Strategy & Ops

  • Editorial systems & calendars
  • Briefs → drafts → QA → publish
  • Governance & handoff playbooks
  • Measurement & iteration

Writing & Research

  • Website/landing & product copy
  • Blog posts, guides, content hubs
  • Case studies & white papers
  • On-page GEO/AEO/LLM structure

AI Prompt Systems

  • Master prompts & styleguides
  • Guardrails & QA workflows
  • RAG/LLM-ready content
  • Team training & enablement

How I work

Principles

  • Clarity first: structure over fluff, outcomes over output.
  • Research in: ICP, intent, objections, SERP & proof.
  • Systems over one-offs: reusable briefs and QA.
  • LLM-ready: content built for GEO/AEO and retrieval.

Collaboration

  • Operate inside your stack (Notion, Asana, ClickUp).
  • Partner with product, sales, and support for context.
  • Coach teams on prompts, briefs, and quality control.
  • Ship, measure, iterate.

Highlights

Community & Mentoring

Grew Upwork Serbia to 50k members and mentored agency teams on sustainable content operations.

Education

Designed and ran a best-selling course for freelancers on Udemy, reaching 10,000+ students globally.

LLM-Ready Content

Built structures that improve visibility in AI overviews (GEO/AEO) and make output reusable at scale.

Speaking & Training

Workshops

  • Briefs that reduce rewrites
  • Prompt frameworks & QA loops
  • Content governance for teams

Formats

  • In-house half-day or full-day
  • Remote training series
  • Hands-on async playbooks

Let’s build content that compounds.

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